Outcomes thinking is starting with desired results before focusing on techniques, and then building techniques to hit those results more directly and effectively. (How’s that for laying it all out?) Typically, when we (as in the royal we) get to planning anything, we start by making a to-do list. To picture this, imagine you’re throwing […]
About Nicole Delger
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Entries by Nicole Delger
When it comes to media coverage, notice that bizarre events, celebrities, and political figures are just three examples of what can go from yawn-worthy to headline magnet with the flick of a wrist. So what does this mean for you, your small business, and getting press coverage? The answer isn’t to become magnetic (or polarizing, […]